Poppy Store


Canadians are fiercely proud of our Veterans, and have long worn the Poppy as a visual pledge to 'never forget'. Canadians want to show their pride and support year-round, and through The Poppy Store The Royal Canadian Legion is providing Canadians with that opportunity.

The Legion is a non-profit, volunteer-based organization that promotes Remembrance and supports Veterans and their families. The Poppy Store is one of a number of sources of revenue for the Legion that provides funding for the important work we do.

Your purchase through The Poppy Store assists the Legion’s efforts to promote Remembrance and the Poppy Campaign. By supporting these activities, we are able to see tens of millions of Canadians wearing a Poppy to honour and Remember Veterans. We ensure millions of Canadians from coast to coast to coast have the opportunity to attend Remembrance ceremonies in their communities. We educate youth on the importance of Remembrance. And we encourage Canadians to donate to the Poppy Trust Fund, raising millions of dollars each year which directly supports Canada’s Veterans and their families in need.

Your purchase also helps the organization as a whole to ensure the Legion can continue to provide services for Veterans and their families in need. With your help, the Legion provides national programs such as our homeless Veteran program and our Veteran outreach and visitation initiative; conducts national advocacy efforts to ensure Veterans receive the care and support they deserve; provides free representation and assistance in accessing care and benefits; engages hundreds of thousands of Legion member volunteers who directly assist Veterans in their communities; and reaches out to Veterans across the country to ensure they and their families are aware of the free services the Legion offers.